Oracle's XBRi Expansion to Protect Against Retail Theft

Market Data on both Smart Phone and Paper

Oracle CorporationORCL is slowly and steadily expanding its foothold in the cloud and retail market. In sync with this strategy, the company recently enriched its Oracle Retail XBRi Loss Prevention Cloud Service offering for retailers with facilities such as fraudulent detection and prevention across stores, and online transaction.

Oracle Retail XBRi Loss Prevention Cloud Service is an in-built and global analytical solution that can quickly detect risk, theft, and other data irregularities. The solution provides quick data response which is required to protect data breaches consequently preventing fraud and bolstering overall business.

The new updates will ensure time-to-time up-gradation of the seamless and consistent end user experience.

The increasing adoption of smartphones, tablets and other mobile Internet devices has propelled growth substantially in the retail industry. Consumers now prefer the convenience of ordering and paying online from the comfort of their home over the hassles of shopping at brick-and-mortar stores. Consequently, the use of online payment services has also ramped up.

However, online activities remain vulnerable to cyber-attacks. For this online security has become a major concern for all. So the retailers need to invest in their security programs to achieve the minimum level of protection.

Primarily focused on enhancing shopping experiences in the retail sectors, the enhanced solution can withstand high volumes of customers and offer better business insight.

Through this move, Oracle will be able to enhance its foothold as well as performance in the cloud business, which is poised for strong growth in the years to come.

Oracle's unparalleled service in the Retail Xstore point of service and integrated suite of best-of-breed business applications will further enhance the capabilities of XBRi's embedded science. These services will provide real-time inventory information as well as offer quality service level to achieve strong customer loyalty.

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Expanding Cloud Portfolio

According to Global Market Insights, theglobal marketsize for POS terminals will reach $103.52 billion by 2023. The report also states that POS terminals market size, which at the end of 2015 was 32 million units, will reach 126 million units by 2023, reflecting a CAGR of 18.3% through the period.

Continuous advancement in POS services and increased adoption of Oracle's services will ultimately provide a boost to the top line.

Other than cloud computing, Oracle also derives its revenue streams from enterprise and database management systems (DBMS) software market. Moreover, the company is also active on the acquisition front, which continues to aid the company's expanding product portfolio.

Zacks Rank & Key Picks

Oracle carries a Zacks Rank #4 (Sell).

Some better-ranked stocks in the broader technology sector are NVIDIA Corporation NVDA , Texas Instruments Incorporated TXN and Micron Technology Inc. MU . All the three stocks currently sport a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here.

The projected earnings growth rate (3-5 years) for NVIDIA, Texas Instruments and Micron are 10.3%, 9.6% and 10%, respectively.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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