Oracle NetSuite Aids SAM Labs, Media Agencies Boost Business

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OracleORCL NetSuite has been gaining traction, of late. NetSuite was recently selected by the likes of SAM Labs, an innovative EdTech company and notable boutique media agencies to enhance respective business processes.

NetSuite acquisition, completed in 2016, enabled Oracle to penetrate the small and medium-sized business ("SMB") market segment, where it lacked a strong presence. Moreover, the acquisition aided the company expand its cloud portfolio and gain foothold in the market dominated by Amazon's AMZN Amazon Web Services ("AWS") and Microsoft's MSFT Azure.

Oracle's top-line growth is benefiting from the ongoing cloud-based momentum. Total cloud services and license support revenues (60% of total revenues) for the fourth quarter advanced 7% (5% in constant currency) to $6.77 billion. We believe that the company's growing cloud market share will continue to drive top-line growth in the foreseeable future.

Notably, the company's shares have gained 2.7% year to date, underperforming the industry 's rally of 20.9%.

SAM Labs to upscale IoT Kits

In a bid to address STEAM (Science, Technology, Engineering, Art and Mathematics) skills gap, SAM Labs will leverage Oracle NetSuite. It will aid SAM Labs to upscale business. The company's Kickstarter campaign in 2014 aided it to finance innovative Internet of Things (IoT) driven learning kits.

The kits enable instructors to impart STEAM lessons in an interactive manner. SAM Labs continues to witness huge demand of these kits. Consequently, NetSuite will enable the EdTech company to scale its business globally.

"SAM Labs has come a long way since raising its first $160,000 on Kickstarter, and with our platform, the SAM Labs team have set themselves up to make an even bigger dent in the global STEAM skills gap," said Nicky Tozer, VP, EMEA at Oracle NetSuite.

Boutique Media Agencies to Expand Business

In a bid to stay ahead of the curve, the boutique media agencies are selecting Oracle NetSuite to enhance business processes. Forthea Interactive and MediaMax deployed NetSuite to streamline the business, without having to compromise on creativity.

Forthea Interactive has an expertise of 11 years in providing web analytics, pay per click, website design, social media marketing and SEO solutions. With a view to balance creativity and analytical strength NetSuite will provide a unified system to enhance Forthea Interactive's project management, financial management and customer relationship management ("CRM") processes.

MediaMax has been leveraging NetSuite right from its inception in 2003. MediaMax offers geo-targeted print, digital and data-driven advertising solutions to various U.S. and Canada based national brands, other regional marketers, and SMBs, among others. The company deploys NetSuite OneWorld to enhance its client management, financial management, and post-sale procedures.

"NetSuite helps boutique media agencies like Forthea Interactive and MediaMax by streamlining agency workflows, allowing them to gain real-time insight into client and project-based accounting and deliver the best possible client experience," said Chris Hering, Director of Advertising & Media Product Marketing, Oracle NetSuite.

To Conclude

The notable new customer wins bode well. Oracle NetSuite, Argus, and other solutions are gaining traction. The company's expanding foothold in cloud and diversification of end-markets helps it gain a competitive edge over its counterparts.

Zacks Rank & Stocks to Consider

Oracle carries a Zacks Rank #3 (Hold).

A better-ranked stock in the broader technology sector is Micron Technology Inc. MU , flaunting Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here . The projected long-term earnings growth rate for Micron is approximately 8.2%.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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