Markets

No, DirectX 12 Won't Save Advanced Micro Devices Inc.

Back in August, there was some potentially shocking news for those who follow the graphics card industry. A benchmark using an upcoming real-time-strategy game called Ashes of the Singularity showed that DirectX 12, the newest graphics API for Windows, heavily favored graphics cards from Advanced Micro Devices . I wrote back in July that DirectX 12 wasn't likely to benefit AMD relative to rival NVIDIA , but these benchmarks seem to fly in the face the of that argument.

Source: Anandtech

What it all means

One thing to remember is that all of these benchmarks are based on games that haven't been released yet, on a graphics API that is brand new, and on graphics drivers that are very early. These results should all be taken with a grain of salt.

I'm sticking with the conclusion from my previous article: DirectX 12 is unlikely to disproportionately benefit either AMD or NVIDIA. Because AMD's GCN and NVIDIA's Maxwell have their differences, it's certainly possible for a developer to design a game that works better on one or the other. But with NVIDIA currently claiming a discrete graphics card market share in excess of 80%, it's hard to imagine that a developer would go this route.

DirectX 12 is not a silver bullet for AMD. The company has fallen badly behind NVIDIA, with its market share being cut in half over the past year, and its latest batch of new graphics cards have done little to change the story. As AMD struggles with big losses in its PC business, NVIDIA's GPU business is thriving despite a currently weak PC market. DirectX 12 will certainly be good for PC gamers, but it's unlikely to give AMD an advantage.

The next billion-dollar iSecret

The world's biggest tech company forgot to show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early in-the-know investors! To be one of them, just click here .

The article No, DirectX 12 Won't Save Advanced Micro Devices Inc. originally appeared on Fool.com.

Timothy Green owns shares of Nvidia. The Motley Fool recommends Nvidia. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

Copyright © 1995 - 2015 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

NVDA AMD

Other Topics

Stocks

Latest Markets Videos

    The Motley Fool

    Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

    Learn More