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The No. 1 Mistake Most Asset Managers Make When Explaining Their Funds or ETFs

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By Ray Hennessy via Iris.xyz Want to know the No. 1 mistake most asset managers make when explaining their funds or ETFs? They revel in complexity instead of selling simplicity. If someone asks you what time it is, you shouldn't tell them the history of Switzerland. Yet, that's what too many marketers in asset management do. [...] Read more on ETFtrends.com.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article was provided by our partner Tom Lydon of etftrends.com.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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