Netflix Subscribers Streamed Record-Breaking 350 Million Hours of Video on January 7
Netflix subscribers from around the world streamed a record-breaking 350 million hours of movies and TV shows on January 7, according to the company's vice president of content delivery Ken Florence. On average, Netflix members stream a collective 140 million hours of video every day.
Florence revealed this new viewing record during Netflix's Lab Days, a two-day press event for journalists from around the world at the company's Hollywood and Silicon Valley offices. Netflix executives used the event to highlight a lot of other interesting data about the company and its service, including the fact that Netflix members accessed the service from 450 million unique devices last month.
Netflix VP of device ecosystem Scott Mirer also told journalists that TVs are by far the most popular device for consumers to access Netflix with, ranking number one among device categories in every market Netflix is in. However, there are some significant differences from market to market: On a global average, around 60 percent of viewing happens on TV screens.
In Finland, between 60 and 70 percent of all mobile Netflix streaming happens on mobile. In Mexico on the other, mobile networks are barely used at all to access Netflix on phones, with consumers almost entirely opting for Wifi streaming instead.