Analysts at Needham & Company on Friday maintained their "Neutral" rating on entertainment giant The Walt Disney Company ( DIS ) following a recent analyst event.
The event focused on new theme park attractions and initiatives to keep consumers entertained. The new program include:
- Interactive games and dining concepts to help draw people to less-popular areas of the parks,
- Storytelling for folks waiting in line to get on rides, and
- The new Avatar land within its Animal Kingdom.
The company also plans to raise ticket prices at Disneyland in California.
Disney shares posted small losses in morning trading Friday.
The Bottom Line
Shares of Walt Disney ( DIS ) have a 1.27% dividend yield, based on last night's closing stock price of $47.18. The stock has technical support in the $42-$44 price area. The shares are trading at all-time highs.
The Walt Disney Company ( DIS ) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.4 out of 5 stars.
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