NCR Joins Forces with Modell's - Analyst Blog

More companies are collaborating with NCR Corporation ( NCR ) to strengthen their technological base and enhance the end-user experience. Recently, NCR agreed to provide retail technology and services to Modell's Sporting Goods chain.

As per the terms of this agreement, Modell's is expected to deploy around 1,000 of the industry-leading NCR RealPOS 82XRT point-of-sale (POS) terminals. Moreover, NCR will give an add-on facility to Modell's which includes services and support for the implemented technology over a multi-year period.

Modell's selected NCR to support its strategy of enhancing customer service experience. The latter will likely boost customers experience by offering a fast check-out experience coupled with many offers at the point of sale.

NCR's services will help Modell's capitalize on its environment and improve customer experience. Modell's has earmarked the second quarter of this fiscal year to deploy the Real POS terminal.

NCR has been constantly inking new deals, which are expected to help the company going forward. A couple of weeks back, NCR agreed to provide support to eBay Inc. ( EBAY ) to expand its mobile payment business, PayPal. As per the terms of this agreement, the PayPal mobile service will be integrated into NCR's POS technology, enabling customers to pay their bills at restaurants using a smartphone.

Additionally, PayPal's mobile payment options will be integrated into a couple other NCR products, including the Convenience-Go (C-Go) app for gas stations and convenience stores. This will allow shoppers to buy fuel and food, and pay for car washes using their smartphones.

The company is making every effort to diversify its portfolio and improve profitability. Although the restructuring initiatives have begun impacting results and demand is picking up, we believe that it will take some more time to have a meaningful impact on results.

We remain highly positive about NCR's broad exposure in the ATM space although we recognize the competition from players like Diebold Inc. ( DBD ) and Wincor Nixdorf.

Currently, NCR Corp. has a Zacks Rank #2 (Buy). Investors can also consider other technology stocks such as Symantec Corp. ( SYMC ), which carries a Zacks Rank #1 (Strong Buy), and CA Inc. ( CA ), which has a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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