Diversification has emerged as a norm for global ATM major NCR Corporation ( NCR ) in recent times. The company has taken the diversification route by introducing a customizable reporting solution, which will help simplify the process of data analysis.
The new product, named Reel Time, is a dashboard and custom reporting solution that facilitates complex data analysis and provides the required information to theater operators for taking crucial operational decisions.
Theater operators can deploy the solution in a number of ways, such as for calculating the concession or discount amount or driving snack bar sales, which will help them to efficiently assess the impact of promotions, new product launches, or price changes. The new solution will also help monitor staffing levels for a scheduled period based on site performance.
Reel Time will also help obtain a direct insight into the world of theater operations and aid the operators in taking important business decisions. This new solution offers flexibility and simplicity in generating reports.
NCR Corp is expanding operations in other sectors as well. NCR's self service solutions and comprehensive support services effectively address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming, public sector, telecom carrier and equipment organizations across the world.
The company acquired Radiant Systems Inc. in August this year for $1.2 billion in cash and gained access to Radiant's POS hardware solutions. Radiant Systems Inc. is a leading provider of cash registers and other point-of-sale devices for the retail and hospitality industries.
Strong performance across all the company's segments aided solid third quarter results. Moreover, geographical contributions were significant. We are also encouraged by the company's fiscal year guidance and believe that it is well positioned to sustain good momentum across all its businesses.
We are optimistic about the growth trajectory in the company's core financial and retail business, as well as the recently acquired Radiant business. Although we acknowledge some uncertainty in the company's entertainment segment, this is not material enough to completely offset the strength in its fundamentals.
NCR has a Zacks #2 Rank, implying a short-term Buy rating.