Social Media

Nasdaq Storytellers: Frankie Greek (WTFRANKIE on Snapchat)

Frankie Greek (known to Snapchat as wtfrankie) is a Journalist, Host and social media wiz-kid based in New York City. You've seen her doing Snapchat takeovers for brands like The Shorty Awards, Thrillist, Fuse TV and The Times Square Alliance. Frankie was at Nasdaq MarketSite recently and did a Snapchat TakeOver. Here's what Frankie had to say about her time with Nasdaq.


Frankie Greek: We're here at Nasdaq and I got to do a Nasdaq Snapchat Takeover and they put my Snapcode on the Big Screen in Times Square – My name is Frankie Greek and I am a social media whiz kid and Snapchat Journalist with a focus on social video and Snapchat.

I treat Snapchat like a daily blog. I think there’s a lot of production elements in Snapchat to make it easy to show the progression of your day, show the behind the scenes and connect with my audience and make them feel like they’re going through my day with me.

One of the first projects I worked on, was when I was the official Snapchatter of New Year’s Eve in Times Square.

I’ve gotten to go to a handful of music festivals for FuseTV and do Snapchat interviews with artists that are kind of shorter and little more irreverent and fun.

I went to school for Broadcast Journalism, and when I graduated from college my first job was in radio where I co-hosted and produced a morning radio talk show. I had just been using Snapchat with my friends then I started posting to my story, and then I started to realize that this is cool way for me to tell people what we’re working on or what the show’s going to be about the next day, or if we’re at an event. So I came to realize that this is a way that you can reach people and I was starting to build an audience at that time and everything just kinda fell into place.

Fun Fact, a lot of people watch Snaps with the sound off which doesn’t work for me because I talk a lot so I like to throw in text emoji’s to entertain those people.

So say you only get like, 500 views on your Snapchat story you might think, Oh my God, only 500 people are watching this? But that’s not true it’s probably not the same 500 people if you leave your Snaps open if you give people opportunities to interact.

I like to say yes to things that let me cover experiences and events and the biggest thing that I tell people is to invest in the community that you already have.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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