Nasdaq Reads: Shane Green, "Culture Hacker"

Nasdaq's Vice President of Communications, Allan Schoenberg talked with Shane Green during a Facebook Live event held at the Nasdaq MarketSite in Times Square. Green was at Nasdaq to discuss his latest book, "Culture Hacker: Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance."

Some of the questions from their conversation included:

  • Tell us a little bit about Shane Green, the Culture Hacker and what it is that you do for companies.
  • In your book, you mention a shift towards the employee experience. Every company talks about the value of their employees so what does this mean?
  • When companies think about addressing culture and what needs to be done what are some of the pitfalls?
  • At the end of each chapter you list several high-impact culture hacks relevant to that topic. Do you have a couple that are your favorite?
  • The old management maxim is “if you can’t measure it you can’t manage it”. How can companies assess the state of their own culture? What are the key indicators?
  • Culture is a living, breathing ecosystem that never goes away yet companies ignore it at while peril. Do you think companies are afraid to talk about corporate culture? Or do they just not know how to talk about it?
  • If you could narrow misconceptions about corporate culture into one what would you say it is?

You can watch the interview on Facebook or below:

Shane Green is a world-renowned keynote speaker, author of Culture Hacker, and television personality, Shane Green is a business magnate who consults global Fortune 500 leaders on customer experience and organizational culture. Shane draws upon his foundation at The Ritz-Carlton Hotel Company and work in multiple industries to transform employee mindsets, habits, and skills to improve customer experiences and interactions.

As the President & Founder of SGEi, Shane leads a team of professionals who inspire brands like the NBA, Westfield, Foot Locker, NetJets Inc., Cisco Systems, and BMW to reprogram their employee experiences to create loyal customers and raving fans.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.