For nearly two decades, the Nasdaq MarketSite has been a presence in New York’s Times Square. Recognized by our seven-story billboard known as the Nasdaq Tower, the MarketSite is a venue for live broadcasts, animated advertising displays, and real-time market information for Nasdaq-listed companies and the financial media who broadcast from the facility.
From initial public offerings (IPOs) to market bell ceremonies, the market data and video and photo content are livestreamed on both the Tower and interactive screens throughout the MarketSite. Portions of the Opening and Closing bell ceremonies are also featured live on business TV networks. Companies who visit Nasdaq for their IPO can ring the bell, watch the opening of their stock, and leverage our livestreaming, social media support and broadcast studio. For companies already public on Nasdaq, the MarketSite offers a central hub for product launches, listing anniversaries and other business milestones.
We recently teamed up with Microsoft (MSFT) to seamlessly scale the MarketSite experience through the Microsoft Azure cloud computing service. The build-out includes migrating MarketSite’s video, graphics and visualization capabilities to the cloud to feature the content throughout Nasdaq offices in San Francisco, Stockholm, Sydney and Bangalore, India. The rollout is expected by the end of the year.
The expansion will enable Nasdaq to create a visually powerful experience for clients across the globe, whether it’s a bell ceremony in Davos, Switzerland; an IPO at one of our Nasdaq Nordic markets; or an event at the Nasdaq Entrepreneurial Center in San Francisco.
“It doesn’t matter if it's a very seasoned CEO or a guest of the company – it’s that ‘wow’ moment of seeing themselves on the seven-story Tower. It’s an emotional moment when they're here,” says Nelson Griggs, President of the Nasdaq Stock Exchange. “The more we’re able to broadly distribute content to a wider global audience, the more we can create a more dynamic experience that our customers have been asking for.”