More Than 80 Million Subscribers Watched Netflix Rom-Coms This Summer
The company also singled out "To All the Boys I've Loved Before" as one of its "most viewed original films ever with strong repeat viewing."
Netflix released a series original movies as part of its "Summer of Love" over the past few months, including "Set It Up," "The Kissing Booth," "Like Father," "Sierra Burgess Is a Loser" and the aforementioned "To All the Boys I've Loved Before." The company said Tuesday that it was already in production of "the next set of original rom-coms" for its members.
Netflix never shares any actual viewing metrics for single titles, but the company gave us another indicator for the success of "To All the Boys I've Loved Before" in the form of Instagram data Tuesday. Co-stars Lana Condor and Noah Centineo both saw their follower numbers explode after the film debuted on the service. Centineo's Instagram fan base grew from 0.8 million to 13.4 million followers, while Condor's follower numbers grew from 0.1 million to 5.5 million.
Netflix reported better-than expected earnings Tuesday, surprising Wall Street with the addition of close to 7 million paying subscribers, as well as $4.0 billion in revenue.
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