Mondelez International, Inc.MDLZ announced the launch of its first snack brand in over a decade - Good Thins - amid growing consumer demand for healthier snacks.
The wholesome savory snack comes in eight varieties and contains no artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup. Good Thins contain real ingredients like wheat, potato and rice and enticing flavors such as garlic and spinach and are baked thin and crispy.
The snack is presently being rolled out nationwide at a suggested retail price of $3.69 per box. Mondelez plans to support the launch with a marketing campaign which includes three TV launch spots, digital advertising and in-store sampling.
Mondelez plans to offer more good-for-you snacks and expects 50% of its product portfolio to comprise "well-being" items by 2020 instead of the current one third. Apart from simplifying the ingredients and improving nutritional benefits of the existing products, the company will develop items to meet the growing consumer demand for healthier and natural items.
In fact, most food companies are devising ways to meet the evolving demand for products with improved nutrition or simpler ingredients. They are eliminating/reducing unwanted sugar, cholesterol, trans and saturated fat and sodium content of existing food products. While General Mills, Inc. GIS and Kellogg Company K are striving to remove artificial flavors and colors from cereals, The Hershey Company HSY launched chocolates with simpler ingredients like locally produced milk, roasted California almonds, cocoa beans and sugar.