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Microsoft to Open its 1st Flagship Store in New York City

Software developer Microsoft CorporationMSFT announced its plans to open the first flagship store in New York City on Oct 26. It plans to inaugurate its second flagship outlet in Sydney, Australia, on Nov 12.

The New York store, spanning five floors and 22,269 square feet, is located at 677 Fifth Avenue (near 53rd Street), only six blocks south of its rival Apple's AAPL flagship Manhattan outlet. The location is touted as a high-end retail destination for both tourists and locals. The team at the store is from New York City's distinct and diverse five boroughs and adjacent areas and speaks more than 19 languages.

The store will have ample shelf space to showcase most recent personal technology and a selection of products, such as the Xbox, Windows PCs, Office and Surface devices, from Microsoft and its partners. It will also consist of the tradition Answer Desk, a one-stop shop for customers seeking technical help, troubleshooting and repair of devices irrespective of where it was purchased from; and the Community Theater, a place where customers can learn how to use the products and video walls.

The announcement comes before Microsoft's scheduled event for next Tuesday where it is rumored to release new Lumia phones, a Surface Pro 4, and a Microsoft Band 2 in New York City.

The company opened its first retail store in Scottsdale, AZ in Oct 2009 and has launched over 100 retail stores worldwide since then. It has 104 stores in the U.S. and 8 in Canada. However, it still is far short of Apple's current list of over 400 locations.

Microsoft has a Zacks Rank #3 (Hold). Some better-ranked stocks in the technology space are Stamps.com Inc. STMP and Majesco Entertainment Co. COOL , both sporting a Zacks Rank #1 (Strong Buy).

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APPLE INC (AAPL): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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