World Reimagined

Michelle Glogovac Is Sharing Stories and Growing Businesses—One Podcast at a Time

Michelle Glogovac

Michelle Glogovac, Founder and CEO of The MLG Collective®, is a driving force in the world of podcasting and public relations. In 2018, while transitioning from her corporate career in aviation, Michelle discovered the power of podcasting, cracking the code on harnessing the medium’s potential to amplify the voices of entrepreneurs, advocates, non-profits, experts, and authors. 

As a self-proclaimed truth teller and champion for the unheard, Michelle believes in the power of empathy and firsthand stories to create understanding and change minds. Her transition into the world of entrepreneurship highlights the importance of listening to your intuition, ensuring alignment in client relationships, and understanding the true value of one’s offerings. Ultimately, Michelle serves as a catalyst for change in the realm of podcasting and storytelling, making a lasting impact on the industry.

We asked Michelle about the founding story behind The MLG Collective®, the achievements she’s most proud of to date, and what’s next for her and her company. 

Q: Tell us the story behind your company’s founding. How and why did you start working on The MLG Collective®?

A: After spending almost 20 years in corporate aviation selling jet fuel, I realized that I wanted to have a career in which I felt like I was making the world a better place for my children to grow up in. I discovered podcasts in 2018 and fell in love with the fact that people could share their stories, expertise, and inspire others. I learned everything I could about what goes into producing a podcast and started pitching clients to be interviewed on shows. I quickly realized that the success I had in my aviation career was translated to my new podcasting career. They were both about relationships. I was able to secure podcast interviews for clients because I listened to their stories as well as to the podcasts I was pitching to. 

I work with clients to create unique speaking topics that highlight who they are and what they know. We don’t go into any pitch or interview with the intent to sell something. We go in with the intention of helping others by sharing knowledge and personal stories of our own through an intimate conversation between the host and the guest. 

There are other podcast publicity agencies out there, but The MLG Collective® stands out because we don’t copy and paste. We are personal in every pitch that is sent. We believe in our clients, and we work closely to help clients repurpose their interviews into greater marketing content. I have always strived to go above and beyond the expectations of others, and my agency is no different. 

We work with authors, entrepreneurs, nonprofits, and more. Being able to share the stories of why team members work for a nonprofit is hugely beneficial to not only the nonprofit but to listeners who get a chance to understand the importance behind why a nonprofit is so passionate about their cause. During the pandemic, I saw that authors were struggling when they could no longer do in-person book tours. As an author and avid reader myself, this became a problem I wanted to solve. I launched the Podcast Book Tour™ for clients. That way, they can do podcast interviews to promote their books from home and reach an even greater audience. Our clients have reached 1 million podcast listeners in 2023 alone! 

Q: In what ways has your upbringing or past experiences contributed to how you operate as an entrepreneur?

A: I am a “truth teller.” I always strive to be as candid as possible and am someone who believes in not only speaking the truth, but also in standing up for others—especially those whose voices aren’t being heard. In my business, I’m able to represent those whose stories haven’t been shared and to reach people who need to hear those stories. I believe that in listening to firsthand accounts of what others have been through, we’re able to be more empathetic and, in some cases, open minds that otherwise were closed to other possibilities. Being an entrepreneur has allowed me to continue being a truth teller in everything I do and to elevate the voices of my clients, whom I believe in. 

Q: What were the most difficult and most impactful lessons you’ve learned starting and running a company?

A: Going from the corporate world to entrepreneurship is an entirely new and different experience. I started off doing everything in my business on my own. I don’t regret doing that for a single minute because I know every detail of every process in my business. From the beginning, I wrote down the steps of every process I undertook. This allowed me to grow my business, hire team members, and delegate smoothly. 

The biggest mistake I’ve made is not listening to my gut sooner. When you launch a business of your own, there’s a misconception that you should take on any and every client. Don’t. Allow yourself to start small and work with clients who align with your values and you with theirs. If your gut tells you that something is off or there is scope creep, don’t be afraid to say no. You will know in your gut when something feels off and it’s best to address it sooner than later.

Know your worth and charge accordingly. When I started my business, a “business coach” gave me unsolicited advice on how much she felt I could charge clients. If I had listened, then I would be working 20 hour days and unable to pay my mortgage. Research competitors and don’t only look at what they charge, but what their service offerings include. By understanding what your competitors are doing, you give yourself the opportunity to create a more robust offering that creates more value for your clients.

Q: We dare you to brag: What achievements are you most proud of?

A: I am proud of a number of achievements I have experienced on my entrepreneurial journey. The first is that I launched my business in an industry that was completely new to me just five years ago. I have seen not only huge financial success but also created lifelong relationships with people around the world. I’m extremely proud of the stories I’ve been able to share through the podcast interviews of my clients and to have reached millions of podcast listeners in doing so. I’m beyond thrilled to share that my first book How To Get On Podcasts is being published by McGraw Hill in February 2024. To celebrate these successes, I’ve enjoyed cheering with friends and family and taking time to simply pause and reflect on the momentous occasions I’m experiencing and making happen.

Q: What’s next for you and The MLG Collective®?

A: Launching How To Get On Podcasts. I’ll be going on a Podcast Book Tour™ and visiting select cities on my book tour. I’m going to continue hosting my podcast, My Simplified Life, which has now surpassed 200 episodes. As an agency, we look forward to working with current and new clients on getting their stories out into the world and working with authors on their Podcast Book Tours™. 

Michelle is a member of Dreamers & Doers, an award-winning community that amplifies extraordinary women entrepreneurs and leaders by securing PR, forging authentic connections, and curating high-impact resources. Learn more about Dreamers & Doers and get involved here.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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Gesche Haas

Gesche Haas is the Founder/CEO of Dreamers & Doers, a private collective that amplifies the entrepreneurial pursuits of extraordinary women through visibility opportunities, resource exchange, and collective support.

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