By making films that have no semblance of a plot, hasn't Michael Bay done enough to destroy the movie-going experience? Apparently not: Now, he is aggressively pushing for hard-working Americans to pony up extra cash to see his latest opus, " Transformers: Dark of the Moon ," in 3-D.
Three-dimensional films thankfully have garnered less buzz lately as U.S. audiences have grown tired of paying the extra $3 to $5 to see images - many of which are often poorly constructed and grainy - 'pop' from the screen. I have argued against the nefarious money-making ploy that is 3-D in the past, but Bay is seemingly steadfast in his quest to ruin my life as he pushes for moviegoers to pay extra to see Optimus Prime and a myriad of other robots twirl around really fast and blow things up,
The New York Times reports that following a spate of under-performing 3-D films , Bay has had to redouble his efforts to convince incredulous consumers that the latest iteration of the Transformer series uses 3-D technology in innovative ways and is therefore worth the extra money. Bay recently said that he endeavored to create awe-inspiring 3-D scenes during filming, affirming that the same crew behind "Avatar" worked on the movie.
"If this was having my name on it, I was determined to make it technically perfect," Bay said.
If only he was so adamant about his films' plots making a modicum of sense, he would be a very gifted filmmaker.
Still, industry analysts assert that if consumers opt to see "Dark of the Moon" in 3-D, its total international haul could exceed $1 billion.
Please excuse me while I cry myself to sleep.