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Michael Bay does his part to ruin classic movie making, one 3-D plot-less film at a time

By making films that have no semblance of a plot, hasn't Michael Bay done enough to destroy the movie-going experience? Apparently not: Now, he is aggressively pushing for hard-working Americans to pony up extra cash to see his latest opus, " Transformers: Dark of the Moon ," in 3-D.

Three-dimensional films thankfully have garnered less buzz lately as U.S. audiences have grown tired of paying the extra $3 to $5 to see images - many of which are often poorly constructed and grainy - 'pop' from the screen. I have argued against the nefarious money-making ploy that is 3-D in the past, but Bay is seemingly steadfast in his quest to ruin my life as he pushes for moviegoers to pay extra to see Optimus Prime and a myriad of other robots twirl around really fast and blow things up,

Yawn.

The New York Times reports that following a spate of under-performing 3-D films , Bay has had to redouble his efforts to convince incredulous consumers that the latest iteration of the Transformer series uses 3-D technology in innovative ways and is therefore worth the extra money. Bay recently said that he endeavored to create awe-inspiring 3-D scenes during filming, affirming that the same crew behind "Avatar" worked on the movie.

"If this was having my name on it, I was determined to make it technically perfect," Bay said.

If only he was so adamant about his films' plots making a modicum of sense, he would be a very gifted filmmaker.

Still, industry analysts assert that if consumers opt to see "Dark of the Moon" in 3-D, its total international haul could exceed $1 billion.

Please excuse me while I cry myself to sleep.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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