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Market Wrap-Up for Nov.23 (MSFT, AAPL, COH, WFM, more)

The holidays tend to bring out the silly market action that retail investors gravitate to unwisely. Check out the action/trading volume in names like Alacatel-Lucent ( ALU ), Groupon ( GRPN ), and Nokia ( NOK ), as examples of sub-$5 speculation/gambling that tends to occur this time of the year. The action is fast and furious and will inevitably burn many an unsuspecting investor.

With the early positive reports that more shoppers than ever are partaking in the "Black Friday" spend-a-thon, the markets saw this news as a lift for today's action. There wasn't much Wall Street research on the street for today's half-day session, but looking at some of today's risers, we saw names like Microsoft ( MSFT ) (bouncing back from last week's big executive resignation), Whole Foods Market ( WFM ) (momentum players looking to chase the usual growth plays), Apple ( AAPL ) (the stock is hoping to shake off the big drop it has suffered of late), and Coach ( COH ) (one potential beneficiary from this weekend's spend-fest) all moving higher. We had the usual light-volume sort of session we tend to get for the half-day action following Thanksgiving holiday.

Saluting the Spenders

We will soon be inundated with the one-day/weekend holiday spending figures. Wal-Mart Stores ( WMT ) is already saying their Thanksgiving Day numbers are ahead of last year's pace (this despite the concerns of workers protesting having to work on a holiday). The media will be all over the positive data points as proof the economy has turned the corner once again. Hand most individuals of any economic status a piece of plastic to be able to go into a store or order online new tech goodies or the latest fashions, and it will be hard to resist from a human nature standpoint. After all, who do we know who walks around with their savings account book showing how much money they have put into their accounts to save? It's not as glamorous as showing off the latest smartphone or designer handbag, or whatever else we have been groomed to accept as success status.

Wouldn't it be great to hear figures about money flowing into investments rather than outflows? Not to be the grinch of the holidays, but maybe one day the masses will understand that saluting the idea of spending money above where many should be putting elsewhere (emergency savings, retirement, college funds, etc.) is the biggest misnomer ever cast on us. It takes many hours of our sacrifice and dedication to work hard for the money we receive, but all it takes is one swipe of the credit card to wipe away all the efforts with little to show for it over time.

If we can all put the bulk of our efforts finding income-producing assets and investment resources like Dividend.com and others that can assist us in growing the capital we work so hard for, we will not need to ever worry when we do want to spend our money. That's the position we should all be striving for and saluting, not the throngs of shoppers who are just piling on debt and little else.

2013 Dividend Guide Coming Next Week!

We just wanted to let everyone know that we are working hard on a new 2013 Dividend Guide, loaded with our thoughts on what to expect in the coming year for dividend stocks. Again, this is only available to Dividend.com Premium members for download, so be sure you are signed up to receive the guide once it's released! Last year's Beat the Market with Dividend Stocks eBook was a smash success, and this year's version will be even better. We anticipate releasing the new guide sometime next week.

New Watchlist Article Out Today

Be sure to check out our weekly Top 50 High-Yield Watchlist Names post that is out today, exclusively for Dividend.com Premium members. This list gives readers a good idea of what stocks we're watching behind the scenes here for potential upgrades.

Looking Toward Next Week

Looking ahead to the next week for stocks, we will see earnings results from the likes of Tiffany & Co. ( TIF ), Analog Devices ( ADI ), American Eagle Outfitters ( AEO ), and Guess Inc. ( GES ), just to name a few. Throw in the latest economic data and fiscal cliff updates, and investors will have plenty of news to absorb as usual.

Be sure to visit our complete recommended list of the Best Dividend Stocks , as well as a detailed explanation of our ratings system here .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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