Taiwan Semiconductor Manufacturing Company (NYSE: TSM) scored a major win in 2014 when Apple (NASDAQ: AAPL) began relying exclusively on the chip giant for the manufacture of its A8 and A8X applications processors. TSMC suffered a bit of a setback vis-a-vis Apple when it wound up splitting the A9 chip manufacturing contract with Samsung (NASDAQOTH: SSNLF) , though the company is believed to have secured all the orders for the A10 chip that powers this year's iPhone 7 and iPhone 7 Plus.
Apple was forced to use manufacturing technologies that offered roughly the same density for three generations (TSMC's 16-nanometer technology didn't offer a significant area reduction over its 20-nanometer technology; it was primarily a performance improvement), which led to some die size growth over the last three years.
Since the 7-nanometer technology gives a huge area reduction over the 16-nanometer technology, Apple can could conceivably pack in more than three times the "stuff" that the A9 chip had while still achieving a die size of approximately 100 square millimeters.
What "stuff" could Apple put in?
With the A8 chip, Apple used a quad-core graphics processor. The A9 and the A10 each used six core graphics processors. I suspect that the move to 10 nanometer for the A11 and then to 7 nanometer for the A12 will allow Apple to get much more aggressive about increasing the graphics core count (and thus graphics performance) of its next two iPhone models.
Apple would also have more real estate to bulk up the sizes of the other key functional blocks on the chip (i.e., image signal processor, CPU, memory controller) to improve performance.
Beyond the area shrink
TSMC says that its 7-nanometer process can deliver up to 40% better performance at the same power as its 16-nanometer technology or up to 65% lower power at the same performance level.
Apple's A10 has two "high-performance" processor cores and two "high-efficiency" cores and the chip can switch between them based on the workload that the chip is required to run.
I suspect that Apple will take full advantage of the two "extremes" outlined here. The high-performance cores could get a 40% boost in frequency relative to what was possible on the A10, while the high-efficiency cores could see a significant power reduction while keeping performance flat to slightly up.
The future looks bright for Apple's A series
Although Apple's A10 chip is blazing fast today, advancements in chip manufacturing technology coupled with architectural innovations should allow Apple to make the A10 look "slow" within a couple of years.
Of course, app developers and Apple itself will have to find ways to take full advantage of all that computing power (it's unlikely that the A10 is being used to its full potential in most apps today), but at least the hardware will be there.
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Ashraf Eassa has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Apple. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .