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Logitech Aims at Winning Gamers with Gaming Keyboard Launch

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Logitech International SALOGI has recently come up with a tenkeyless mechanical gaming keyboard - Logitech G410 Atlas Spectrum TKL Mechanical Gaming Keyboard. This is in line with the company's motive of spreading its wings in the gaming industry.

Infusing expert advice from its eSports teams, Logitech set out to develop a product to cater to the needs of young gamers as well as eSports athletes.The Logitech G410 will be available for sale from October this year in the U.S. and Europe for an expected retail price of $129.99 and €149, respectively.

Talking about the specifications, the Logitech G410 is an ultra-light keyboard and boasts the company's exclusive Romer-G mechanical switches. The gaming keyboard is framed in a tenkeyless design and has 25% higher actuation than the standard mechanical keyboards. It also features a Logitech G app, Arx Control Integration, and smart RGB illumination.

We are encouraged with the latest innovation of Logitech, given the thriving gaming industry and ever increasing frenzy surrounding hi-tech gaming. On a previous occasion too, in August, Logitech presented its enthusiasts with two new gaming headphones - the Logitech G933 Artemis Spectrum Wireless Gaming Headset and the Logitech G633 Artemis Spectrum Gaming Headset.

Also, in the last quarter, the company launched a force feedback racing wheel for PCs as well as flagship gaming platforms of Sony Corp. SNE and Microsoft Corporation MSFT - PlayStation 4 ('PS4') and PlayStation 3 ('PS3') and Xbox One, respectively. Such innovative gaming products can augment the revenues from the gaming division of Logitech.

The recent euphoria to have gripped the gaming universe is virtual reality gaming, which not only allows users to enjoy 3D experience in the virtual world but also lets them live the characters in the game. At such a juncture in the gaming universe, we believe Logitech's initiative toward promoting the latest fad of virtual reality gaming is judicious, given its reputation as one of the world leaders in the consumer-peripheral industry.

Logitech currently has a Zacks Rank #3 (Hold). Alps Electric Co. Ltd. APELY is a better-ranked stock in the computer peripheral market, sporting a Zacks Rank #1 (Strong Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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