L Brands (LB) Up 5.8% Since Last Earnings Report: Can It Continue?

A month has gone by since the last earnings report for L Brands (LB). Shares have added about 5.8% in that time frame, outperforming the S&P 500.

Will the recent positive trend continue leading up to its next earnings release, or is L Brands due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at the most recent earnings report in order to get a better handle on the important drivers.

L Brands Trims View Despite Q2 Earnings Beat

L Brands delivered third straight quarter of positive earnings surprise, when it reported second-quarter fiscal 2018 results. Meanwhile, revenues came in line with the Zacks Consensus Estimate.

Despite reporting better-than-expected earnings, the company lowered its fiscal 2018 guidance. However, management is trying all means to bring the company back on growth trajectory but soft guidance gives an indication that it has to put in more efforts to turn things around.

Further, we note that the company's Victoria's Secret chain has been bearing the brunt of consumers' changing preferences, stiff competition and heavy discounts.

Detailed Quarterly Discussion

In the quarter under review, L Brands' quarterly earnings came in at 36 cents per share, which outpaced the Zacks Consensus Estimate by a couple of cents. The bottom-line figure also came above the company's initial guidance of 30-35 cents. Favorable tax rates boosted the company's earnings by 2 cents. However, the bottom line declined 25% year over year. Per L Brands, robust results at Bath & Body Works and Victoria's Secret Beauty overshadowed the company's dismal performance at PINK and Victoria's Secret Lingerie.

Meanwhile, net sales advanced 8.3% to $2,983.8 million. The top-line figure was almost in line with the Zacks Consensus Estimate of $2,983.9 million. Furthermore, L Brands' comparable sales (including direct sales) were up 3% in the quarter. However, store-only comps decreased 1% year over year.

While sales at Victoria's Secret Stores inched up 1% to $1,364.8 million, Victoria's Secret direct sales increased 21.9% to $360 million. Total Victoria's Secret sales rose 4.8% to $1,724.8 million, while comparable sales declined 1%.

Bath & Body Works' total sales were up 12% to $963.6 million, with a 10% rise in comparable sales. Victoria's Secret and Bath & Body Works International sales surged 27.7% to $145.4 million. Other revenues increased 11.5% to $150 million.

Gross profit grew 3% to $1,059 million, while gross margin decreased 180 basis points (bps) to 35.5%. Gross margin contraction can be primarily attributed to reduction in merchandise margin rate. Operating income plunged 24.2% to $228.1 million, with the operating margin contracting 330 bps to 7.6%.

Store Update

In the first six months of fiscal 2018, L Brands opened one Victoria's Secret store and shuttered six outlets, taking the total count to 1,165 stores. In the same period, 22 Bath & Body Works stores were inaugurated and 13 were closed, which totaled to 1,703 stores. At the end of the second quarter, this specialty retailer of women's intimate and other apparel had 62 International stores, 23 Henri Bendel stores and 123 La Senza stores (the United States and Canada). As of Aug 4, 2018, L Brands operated 3,076 stores.

Total franchised stores (as of Aug 4, 2018) were 844, including 237 Victoria's Secret Beauty & Accessories, 37 Victoria's Secret, eight Pink, 196 Bath & Body Works and 187 La Senza stores. Also, the franchised stores comprised 171 and eight Travel Retail stores of Victoria's Secret Beauty & Accessories and Bath & Body Works, respectively.

Other Financial Details

L Brands exited the quarter with cash and cash equivalents of $842.7 million, down from the prior-year quarter's tally of $1,360.3 million. Long-term debt increased marginally to $5,711.8 million from $5,703.6 million a year ago. Shareholders' deficit came in at $1,122.2 million.

For fiscal 2018, the company projects capital expenditures to be between $625 million and $650 million, down from $675 million and $700 million projected earlier. It continues anticipating free cash flow of $800 million for the same period.

In the quarter under review, the company repurchased 3 million shares for $103.6 million. At the quarter-end, it had $88.7 million remaining under the current share buyback program of $250 million.


Management issued guidance for the third quarter and lowered its view for fiscal 2018.

L Brands anticipates third-quarter comps to rise in low-single digits. Further, gross margin is expected to decline year over year and SG&A costs are anticipated to escalate considerably as a percentage of sales. Gross margin will be negatively impacted by decrease in merchandise margin rate, and buying and occupancy expense deleverage. Earnings per share are envisioned in the range of breakeven to 5 cents compared with 30 cents registered in the prior-year quarter.

For fiscal 2018, the company anticipates comps to be up low-single digits. Gross margin rate is likely to decrease year over year. Also, SG&A costs are expected to increase year over year.

All said, management lowered its fiscal 2018 earnings per share guidance from the range of $2.70-$3.00 to $2.45-$2.70. L Brands posted earnings of $3.20 per share a year ago. The company anticipates total sales growth of about 3-4 points, higher than comps on account of square footage and international growth. Sales growth can also be attributed to implementation of the new accounting standard for revenue recognition.

How Have Estimates Been Moving Since Then?

In the past month, investors have witnessed a downward trend in fresh estimates. The consensus estimate has shifted -76.98% due to these changes.

VGM Scores

At this time, L Brands has a nice Growth Score of B, though it is lagging a lot on the Momentum Score front with an F. However, the stock was allocated a grade of A on the value side, putting it in the top 20% for this investment strategy.

Overall, the stock has an aggregate VGM Score of A. If you aren't focused on one strategy, this score is the one you should be interested in.


Estimates have been broadly trending downward for the stock, and the magnitude of these revisions indicates a downward shift. It's no surprise L Brands has a Zacks Rank #4 (Sell). We expect a below average return from the stock in the next few months.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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