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Kellogg to Celebrate this Holiday with New & Traditional Items

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Kellogg CompanyK recently announced the launch of some new and traditional products for the upcoming holiday season.

The cereal maker launched salted-caramel flavored Pringles crisps and brought back many seasonal favorites like White Chocolate, Tortilla Cinnamon & Sugar, Pecan Pie and Milk Chocolate.

It has also launched Kellogg's Rice Krispies Holiday Colors cereal containing red and green rice puffs that can be used to make marshmallow treats with holiday colors. It is also offering sugar cookies, gingerbreads and pumpkin pies under the Pop-Tarts brand.

Kellogg is making aggressive efforts to improve its food offerings. The company is channeling funds toward product and packaging innovation as well as reformulation of many existing products in keeping with the rapidly changing consumer views on health and wellness.

Consumers now prefer food with more nutritional benefits, such as protein, gluten-free choices and simpler ingredients. The company has entirely redesigned the Special K brand in the domestic market and is re-positioning it as a healthy lifestyle brand in line with the change in consumer attitude from dieting to health and wellness. On these lines, the company introduced protein and gluten-free versions of Special K and improved some products under the Special K brand. In June, Kellogg's Origins, a new range of cereals, granolas and mueslis containing simple ingredients, was launched. This line of simply prepared breakfast items has received good response.

The company's innovation/renovation efforts and better execution led to better sales trends in 2015 compared with 2014.

Stocks to Consider

Kellogg currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the broader food and beverage sector are B&G Foods Inc. BGS , Lancaster Colony Corporation LANC and Omega Protein Corporation OME . All the three stocks sport a Zacks Rank #1 (Strong Buy).

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B&G FOODS CL-A (BGS): Free Stock Analysis Report

KELLOGG CO (K): Free Stock Analysis Report

OMEGA PROTEIN (OME): Free Stock Analysis Report

LANCASTER COLON (LANC): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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