The Nasdaq Reads series continues with Stephen Wunker who is the lead author of "Jobs to Be Done: A Roadmap for Customer-Centered Innovation." Stephen collaborated with colleagues Jessica Wattman and Dave Farber in writing this book.
Wunker, Wattman and Farber's book offers a step-by-step approach to launching better innovations by delving into truly understanding what customers need to get certain "jobs" done.
Popularized by Harvard Business School professor Clayton Christenson, the Jobs to be Done concept was first introduced in his book "The Innovator's Solution." The authors have taken his concept and developed a practical framework and set of tools to help entrepreneurs and Fortune 500 companies to put the concept into action in order to innovate their products or services.
Utilizing a variety of real-life examples of products and services from Uber to the flat screen TV, Wunker and co-authors have developed how to unlock customer insights. In the Nasdaq Reads Facebook Live interview below, Stephen Wunker answers various questions about the book and the concept of Jobs to be Done.
To watch the video, click this link or click on the video below.
As a specialist in new markets, Stephen Wunker combines world-class strategy consulting and entrepreneurial skills. He is the author of Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 11/2016) and Capturing New Markets: How Smart Companies Create Opportunities Others Don't (2011). Steve has a long track record of creating successful ventures for his own companies and on behalf of clients. Steve earned an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University. He has lived in the US, UK, Netherlands, Japan, Ecuador, and Zambia.
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