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Jamba (JMBA) to Test New Concepts at California Outlet

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Jamba, Inc.JMBA announced its plan to launch a modern Jamba Juice concept store in Pasadena, CA. The store will include a sleek interactive bar area, a state-of-the-art test kitchen, spacious Wi-Fi-enabled seating area, and other such facilities - which is different from the company's other outlets. The opening is scheduled for Jan 2016.

The store would be located at 8798 64 East Colorado Boulevard, in the Old Town area of Pasadena. Jamba will test food and beverage concepts at the store, and encourage real-time response from guests. In addition, various initiatives to develop products and technology will be carried out at the upcoming outlet that will improve customer experience at all the Jamba stores.

The food industry is witnessing changes in consumer preference toward health and wellness and "good-for-you" products as a result of increasing health consciousness and obesity concerns. Accordingly, food and beverage companies are focusing on healthier products. Jamba's offering of an entire range of customized health drinks will cater to such demand.

Jamba always focuses on expansion and expects accelerated growth in both core existing markets as well as new geographic areas. With the recent concept store, the company would be able to create more awareness about menu innovation and healthy beverages. Apart from this, the company would be able to enhance guest experience through up-to-date technology.

Jamba currently carries a Zacks Rank #5 (Strong Sell).

Stocks to Consider

Some better-ranked stocks in the same sector are Bojangles', Inc. BOJA , Shake Shack Inc. SHAK and Carrols Restaurant Group, Inc. TAST . All these stocks sport a Zacks Rank #1 (Strong Buy).

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JAMBA INC (JMBA): Free Stock Analysis Report

CARROLS RESTRNT (TAST): Free Stock Analysis Report

SHAKE SHACK INC (SHAK): Free Stock Analysis Report

BOJANGLES INC (BOJA): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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