TEL AVIV, May 28 (Reuters) - Israel's largest mobile phone operator Cellcom CEL.TA, CEL.N said on Tuesday it moved to a loss in the first quarter as it faced intense competition in the cellular sector.
Cellcom posted a net loss of 16 million shekels ($4.4 million) in the quarter, compared with a net profit of 7 million a year earlier, while revenue slipped 0.5 percent to 928 million shekels.
Analysts, on average, forecast a loss of 15.67 million shekels on revenue of 907 million, according to a Reuters poll.
($1 = 3.6074 shekels)
(Reporting by Ari Rabinovitch; Editing by Tova Cohen)
((ari.rabinovitch@thomsonreuters.com; +972-2-632-2202; Reuters Messaging: ari.rabinovitch@thomsonreuters.com@reuters.net))
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