Mark McReynolds, Director of Investor Relations at Nasdaq-listed Pluralsight, discussed the IPO process from the perspective of an IRO. Mark mentioned that by using Nasdaq IR Insight, his team was prepared for the transition from a public to private company. Although the travel and meeting schedule was extensive, Mark referred to it as "the experience of a lifetime." Lastly, he discussed different strategies to attract new investor targets. He said that by using his company's mission statement, "democratize professional education accross the globe", he would be successful in attracting new investor targets.
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