Does it matter?
Publicly available sales data for Infinite Warfare have not been released outside of the U.K., and it's possible that the game will perform better in other regions, but the extent of its opening-week sales decline from Black Ops 3 suggests that the game's overall sales will wind up somewhat disappointing for a mainline Call of Duty release. Infinite Warfare got off to a rough start with its unveiling: Many fans of the series were disappointed with the title's futuristic setting and the game's debut trailer currently stands as the second-most-disliked video on YouTube ever with 3.26 million dislikes, trailing Justin Beiber's Baby featuring Ludacris, which has 6.82 million dislikes.
With the success of Overwatch and Destiny , Activision still looks strong in the first-person shooter category, and a first-week decline for a new Call of Duty series entry does not necessarily point to a rapid erosion of the franchise's great staying power, or a threat to the company's long-term success. Still, Infinite Warfare is the company's most important release for the crucial holiday sales quarter, so its performance will have a significant impact on near-term earnings and should be monitored closely.
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Keith Noonan owns shares of Activision Blizzard. The Motley Fool owns shares of and recommends Activision Blizzard. The Motley Fool recommends Electronic Arts.
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