Instagram, the popular photo-sharing and social media app owned by Facebook FB , has just announced that they have reached 400 million users.
In a blog post , Instagram said that 75% of its 400 million users live outside the United States. More than half of the last 100 million to join reside in Europe and Asia, and the countries with the biggest amount of new users include Brazil, Japan, and Indonesia.
"When Instagram launched nearly five years ago, 400 million seemed like a distant dream," the company wrote. "Now, we continue to strive to improve Instagram - helping you experience the world through images and connect with others through shared passions."
A global photography community, Instagram has developed their platform in many ways over the past year. Over the summer, the app revamped its mobile Explore tab and search functions, as well as adding an Internet search and allowing photos and videos to be published in portrait and landscape forms in addition to the typical square shape.
With more than 80 million photos and videos being shared on a daily basis, Instagram is turning into a prime platform for advertisers. The latest numbers suggest that sponsored posts and targeted ads will do very well within the photo-sharing app. On September 30, users can expect to see 30-second video ads in their news feed.
This achievement is a nod to changing social media preferences of current Internet users. Twitter TWTR , who has struggled recently in improving growth and increasing their user base, only has about 316 million monthly active users. In contrast, social pin-board site Pinterest has seen their Internet user base double over three years: 31% of all online adults log in to a Pinterest account. Facebook remains the most popular social media site; 72% of Internet browsers use Facebook in some capacity (information gathered from a Pew Research Center report ).