Markets

Instagram Communications Head David Swain Departs, Is Replaced With Kristina Schake

is on Insta now: The Cupertino-based computer maker officially unveiled Monday, uploading a series of slideshows that celebrate the iPhone's camera.

Instagram report the news Tuesday.

Swain had been leading Instagram communications since early 2013, and previously spent close to five years in communications at Facebook proper. He reflected on his long stint at Facebook and Instagram in an Instagram post Tuesday, writing that when he joined in 2008, "Facebook was still just one website and a team of a few hundred people with outsized ambition. The opportunities that ambition opened for me in those first few years are still hard to grasp."

Schake also fittingly announced her hire with an Instagram post , writing: "I am elated to join this unique and innovative company that is bringing people closer together through the connections and experiences it enables."

Recently, Schake was working as deputy communications director for Hillary Clinton throughout her presidential campaign. Before that, Schake was Chief Communications Oficer at L'Oreal, and comms director for first Lady Michelle Obama.

Schake is joining Instagram as the service continues to grow, and evolve from an artsy photo sharing tool to a full-on Snapchat competitor. Last year, Instagram rolled out its own version of Snapchat Stories , which is now being used by 150 million users a day. And in November, Instagram was the latest social app to launch live video streaming.

Related stories

Adele, Beyonce Top 2017 Grammys Social Chatter on Facebook, Twitter

Beyonce Breaks Instagram Record With Pregnancy Announcement

Beyonce Announces She's Pregnant With Twins

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Other Topics

Technology

Latest Markets Videos

    Variety

    Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 113 years, influential producers, executives and talent in entertainment have turned to Variety for expert film, TV, digital, music, and theater business analysis and insights.

    Learn More