Markets

Inside Apple Inc's Weird Choice for Original Content

image Source: Apple.

It doesn't appear that Apple is making anything even remotely approaching a concerted effort to publicize its exclusive content offerings, which is particularly troublesome. Granted, Apple's total log of exclusive content, some of which has become publicly available more recently, totaled a paltry three offerings. That doesn't provide much in the way of fodder around which Apple could create a marketing campaign. However, Apple's overall lack of activity in both expanding its exclusive video content backlog and also promoting it suggests something isn't clicking at Apple Music.

The lack of urgency in executing its strategy also coincides with strong product development efforts from Apple's key streaming music rival, Spotify . Perhaps driven by its underdog status against Apple, Spotify has launched a number of impressive features, including in-app concert booking and a growing catalog of non-exclusive video content from the likes of ESPN, Comedy Central, MTV, the BBC, TED Talks, and many more.

Though it only debuted late last June, Apple Music has reportedly surpassed 11 million paying subscribers. Compared to Spotify's recently updated 30-million paying-member figure, Apple Music doesn't necessarily look like a flop. However, the corollary is that it doesn't look like a resounding success, either, especially because Apple already has more than 800 million iTunes accounts to which it can market Apple Music.

Perhaps the addition of Vice's new series represents the start of a more-concerted exclusive-content push on Apple's end. Only time will tell. However, based on the information available today, something seems off with Apple Music's marketing plan.

A secret billion-dollar stock opportunity

The world's biggest tech company forgot to show you something, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early in-the-know investors! To be one of them, just click here .

The article Inside Apple Inc's Weird Choice for Original Content originally appeared on Fool.com.

Andrew Tonner owns shares of Apple. The Motley Fool owns shares of and recommends Apple. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

Copyright © 1995 - 2016 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

AAPL

Other Topics

Stocks

Latest Markets Videos

    The Motley Fool

    Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

    Learn More