US Markets

Impossible Foods' burgers to be launched in Canadian grocery stores

Credit: REUTERS/BECK DIEFENBACH

Impossible Foods' burgers will be introduced in nearly 600 Sobeys Inc stores in Canada and on the retailer's online grocery home delivery service starting this week, the plant-based burger maker said on Monday.

Oct 26 (Reuters) - Impossible Foods' burgers will be introduced in nearly 600 Sobeys Inc stores in Canada and on the retailer's online grocery home delivery service starting this week, the plant-based burger maker said on Monday.

Sobeys will be the exclusive retailer for the company's flagship Impossible Burger until February 2021, Impossible Foods said in a statement.

The burger is available in more than 450 restaurants across the country, and debuted in a dozen of Canada's top restaurants a month ago.

Impossible Foods started selling its faux beef burgers in Hong Kong and Singapore grocery stores last week, as the company vies to bolster its presence in Asia, before entering the potentially lucrative mainland China market.

Impossible Foods has been rapidly expanding its retail footprint, selling its products in thousands of grocery and retail U.S. stores and has secured $700 million in funding this year, bringing total funds raised since its founding in 2011 to $1.5 billion.

Impossible Foods and rival Beyond Meat Inc BYND.O have struck high-profile deals with several restaurant chains, including Subway and KFC, but have had to find new strategies to stay afloat as many chains were forced to limit operations due to the COVID-19 pandemic.

(Reporting by Nandakumar D in Bengaluru; Editing by Krishna Chandra Eluri)

((Nandakumar.D@thomsonreuters.com; Outside U.S. +91 9677690635;))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

BYND

Latest US Markets Videos

Test Video TOPIC US market

Nov 24, 2021

Reuters

Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com and via Reuters TV.

Learn More