IMAX Focuses on Home Entertainment With DTS Partnership

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IMAX CorporationIMAX recently announced a partnership with DTS, a leader in audio technologies. It is aimed at improving home entertainment with enhanced visual and sound experiences.

The partnership revolves around a certification and licensing program, which will combine "highest-end consumer electronics products with IMAX digitally re-mastered 4K HDR content and DTS audio technologies" for better home entertainment experience.

IMAX also stated that quite a few consumer electronics and entertainment market players have joined the initiative including the likes of Paramount Pictures, Sony Electronics and Sony Pictures among others.

Notably, the content can be selected from a collection of "Hollywood studios as well as select IMAX documentaries through its IMAX Home Entertainment division." The company's global studio and other content partners will also be working together for additional programming and a "stream of enhanced versions of blockbuster movies."

IMAX expects its expansion in the home entertainment domain to drive the top line. Notably, the company's revenues of $98.3 million increased 12.1% year over year in second-quarter 2018. The company is anticipated to keep up the performance with these new initiatives.

IMAX Corporation Revenue (TTM)

IMAX Corporation Revenue (TTM) | IMAX Corporation Quote

How is IMAX Poised?

IMAX is benefiting from film studios' increasing emphasis on releasing franchise content and consumers' growing desire to experience this content in differentiated ways. Growing number of blockbuster movies like Avengers: Infinity War and Incredibles 2 is a key catalyst for IMAX.

Further, a strong slate of releases including Mission: Impossible - Fallout and First Man as well as local language titles are likely to drive growth beyond 2018. Moreover, expanding international footprint is a key growth catalyst.

However, significant exposure to China, exposure to foreign exchange volatility, significant competition and failure of new businesses to gain traction are headwinds for this Zacks Rank #3 (Hold) stock.

Stocks to Consider

Some better-ranked stocks in the broader consumer discretionary sector include Weight Watchers International WTW , Gray Television, Inc. GTN and Townsquare Media, Inc. TSQ . While Weight Watchers International sports a Zacks Rank #1 (Strong Buy), Gray Television and Townsquare Media have a Zacks Rank #2 (Buy). You can see the complete list of today's Zacks #1 Rank stocks here .

The long-term earnings growth rate for Weight Watchers International, Gray Television and Townsquare Media is projected to be 20%, 10% and 4.5%, respectively.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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