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How Sirius XM and Pandora Invest Their Money?

  • Both Sirius XM and Pandora spend a major share of their expenses on content-related costs, but these costs make up just 28% of Sirius XM's revenues and 55% of Pandora's
  • Major difference between their investing strategy lies in sales & marketing. While Sirius XM spends just 11% of its expenses on sales & marketing, Pandora spends close to 30%.
  • The difference can be explained by Pandora's business model, which relies on its advertising for a bulk of its revenues. The Internet radio company leverages its sales team to bring in local and national advertisers

Have more questions about Sirius XM? See the links below:

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Sirius XM

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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