While social media has given communications professionals greater access to journalists and influencers, the effectiveness of your pitch relies less on technology and more on a fundamental activity that has stood the test of time: building a relationship. Figuring out the perfect story and how to tailor it to the media is challenging, but there is a method to the madness: build relationships before you pitch.
You need to find the right way to effectively reach out to reporters when their mailboxes are being blasted constantly with messages (Lauren Young, Editor at Thomson Reuters, says she gets 500 email pitches a day). Building a relationship with a reporter is not much different than any other in our life. Find common ground, offer them help and don’t always be asking what they can do for you.
Inspired by our best practices guide, What Journalists Want, we’ve created an infographic that highlights what you can do to build stronger ties with journalists.
Interested in reading our full best practices guide on what journalists want? Get your copy of What Journalists Want.
Allison Gosman is a Marketing Assistant supporting Nasdaq Corporate Solutions. She completed Nasdaq’s summer internship program in August and has returned to The George Washington University as a senior on track to receive her B.B.A in Marketing in May 2016.
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