Markets

Hertz Alters Management, Names Jauchius as CMO & EVP

Credit: Shutterstock photo

Hertz Global Holdings Inc.HTZ recently named Matthew (Matt) Jauchius as the company's executive vice president (EVP) and chief marketing officer (CMO).

Jauchius, who will assume the roles toward the end of October, will be responsible for leading marketing plans for the Hertz, Dollar, Thrifty and Firefly brands. Under the purview of these responsibilities, Jauchius will oversee consumer experience, loyalty program, customer service, social media, eCommerce and additional revenue generation initiatives globally.

Earlier, Jauchius, who flaunts a Bachelor of Science degree in Business Administration, served Nationwide Mutual Insurance Company as EVP and CMO.

During his tenure there, he supervised significant marketing plans like brand marketing; digital marketing; research & analytics; advertising; public relations; social media; communications and customer service enhancement programs. Also, he undertook rebranding strategies in addition to introducing the company's cause-related marketing efforts, and solidifying its partnership marketing initiatives.

Prior to this, Jauchius served McKinsey & Company as an associate principal, dealing with client marketing organizations across several business sectors. Further, Jauchius developed cross-functional capabilities in business growth strategies, sales and marketing, operational expense curtailments and overall company improvement.

Jauchius, who possesses 20 years of solid experience in such senior roles in the marketing field, is likely to prove an asset for Hertz. His profound knowledge and able leadership skills will help the company implement its growth strategies, enhance brand value and strive toward occupying a leading market position.

Apart from this, Hertz, which shares space with Avis Budget Group Inc. CAR , United Rentals Inc. URI and Rent-A-Center Inc. RCII , also announced Henry R. Keizer's appointment to its board of directors, at its annual shareholder meet. Prior to joining Hertz, Keizer was employed with KPMG as deputy chairman and chief operating officer.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days . Click to get this free report >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

RENT-A-CENTER (RCII): Free Stock Analysis Report

AVIS BUDGET GRP (CAR): Free Stock Analysis Report

HERTZ GLBL HLDG (HTZ): Free Stock Analysis Report

UTD RENTALS INC (URI): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

RCIIURICAR

Other Topics

Stocks

Latest Markets Videos

Zacks

Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at www.zacks.com.

Learn More