The Hershey CompanyHSY announced that it will launch healthier versions of Hershey's Kisses milk chocolates and Hershey's milk chocolate bars this holiday season to cater to the growing health-conscious consumers.
The product launch is part of Hershey's broader plans, announced this February, to use simpler ingredients like locally produced milk, roasted California almonds, cocoa beans and sugar in its chocolate products. At that time, the chocolate giant had also committed to eventually shift to simpler ingredients in its popular chocolate brands like Hershey's Kisses, Milk Chocolates and Hershey's Milk Chocolate Bars.
These new products are the first few chocolates to be launched under this commitment. These chocolate items contain simple ingredients, like fresh milk from local Pennsylvania farms, cocoa beans sourced from West Africa and pure cane sugar, and no artificial flavors.
In order to be more transparent, the new Kisses packs will feature the SmartLabel. It is a mobile tool that can be used to scan the on-pack QR code for detailed information on nutritional facts, ingredients and allergens.
Food companies are devising ways to meet the evolving demand for products with higher nutritional value or simpler ingredients. They are eliminating/reducing unwanted sugar, cholesterol, trans and saturated fat and sodium content in existing food products to cater to the general shift in consumer preference away from processed foods. Companies like General Mills, Inc. GIS and Kellogg Company K have committed to remove artificial flavors and colors from their cereals. Campbell Soup Company CPB is also focusing on making soups without preservatives, artificial colors or flavors.
Hershey carries a Zacks Rank #3 (Hold).
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