Personal Finance

Here's Why Trivago Stock Jumped Today

A man entering a hotel room pulling his luggage behind him.

What happened

Shares of Trivago NV (ADR) (NASDAQ: TRVG) , the relatively small online travel agent (OTA) company headquartered in Germany, rose as much as 15% today after the company updated full-year 2017 guidance on the back of a strong start to the year.

So what

Expedia (NASDAQ: EXPE) , one of the largest OTA players, is Trivago's largest stakeholder as it owns more than 60% of the company. When Expedia reported better-than-expected Q1 earnings yesterday, it made sense for Trivago to update its own guidance to stay transparent ahead of its own Q1 earnings, which will be announced on May 15.

In the updated guidance release, Trivago CFO Axel Hefer said:

With a strong focus on improving our hotel search product and market leading innovation, we look forward to reporting our financial results on May 15, 2017. Given our strong start to the year, we have increased our full-year guidance and now expect annual revenue growth to be around 50% in 2017, with our adjusted EBITDA margin likely to be up slightly from 2016.
A man entering a hotel room pulling his luggage behind him.

Image source: Getty Images.

Now what

Trivago is part of an increasingly crowded OTA market, as the big players in this space try to fend off newer entrants. TripAdvisor (NASDAQ: TRIP) has been trying with mixed success to transform itself from a review platform to one that customers book directly through after it became apparent how much more lucrative those operations could be compared to just advertising within travel search and reviews. Other viable entrants such as Google , which has also started its own travel search and direct book platform, are making the space harder to grow in.

However, Trivago's partnership with Expedia and unique marketing -- along with a growing total online travel booking market -- show that there's clearly a path for this smaller competitor to continue gaining. Trivago only went public in December 2016, but already its share price has increased 42% from its IPO price.

10 stocks we like better than trivago N.V. American Depositary Shares

When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor , has tripled the market.*

David and Tom just revealed what they believe are the 10 best stocks for investors to buy right now... and trivago N.V. American Depositary Shares wasn't one of them! That's right -- they think these 10 stocks are even better buys.

Click here to learn about these picks!

*Stock Advisor returns as of April 3, 2017

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Seth McNew has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and TripAdvisor. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Other Topics


Latest Personal Finance Videos

The Motley Fool

Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Learn More