Here's a new way to find new names

(Editor's note: A version of this article appeared in optionMONSTER's What's the Trade? newsletter of Nov. 9.)

I don't know about you, but I love earnings season.

Not for the big news, but for some of the smaller stories that don't get nearly the attention they deserve. Today we're going to look at some of these industries and names, and introduce a new tool to help you discover and track them.

Snowmobiles : Yes, I know it's not a commonly discussed sector, but two companies have been knocking the cover off the ball. Polaris Industries (PII) led the charge on Oct. 18, crushing forecasts on the top and bottom lines. It also raised guidance for the third straight quarter. Artic Cat (ACAT) followed with equally impressive results later in the month.

In previous columns I have stressed that the U.S. economy is in the midst of a major long-term shift back toward primary industries. Wages are going up in agriculture, mining, and oil-related jobs. That means more disposable income in rural areas where these kinds of recreational products make sense. (PII also makes other kinds of off-road vehicles.)

The good thing is that this is a relatively small market with a diverse range of dealerships. That means there are high barriers to entry, and it's not big enough to encourage major competition. In the words of Warren Buffett, it has a moat around it.

Pawn shops : Big banks are contracting, and non-conventional lenders are stepping in. Companies such as EZCorp (EZPW), Cash America (CSH), and First Cash Financial (FCFS) have all reported strong results, continuing a pattern seen in previous quarters.

These companies are also snapping up independent locations across the country, expanding into Mexico, and consolidating a highly fragmented industry. And unlike traditional banks, all three stocks are well above their 2008 levels and appear to be in long-term uptrends.

High-tech mattresses : Tempur-Pedic International (TPX) and Select Comfort (SCSS) are the two companies in this group. Both have new kinds of materials that customers seem to love, and have beaten estimates the last three times they reported.

SCSS also said it's opening new stores to deal with the runaway demand. Interestingly, Leggett & Platt (LEG), a longtime maker of old-fashioned mattress springs, cut its guidance for the second straight quarter. Sealy (ZZ), which makes traditional mattresses, hasn't fared much better.

So it appears that a true long-term transition is underway. Maybe not as noteworthy as the shifts from typewriters to computers or chemical photography to digital, but a shift nonetheless.

Snowmobiles. Pawn shops. Mattresses. Not the sort of industries you often hear much about. So how do you find them and track them?

Enter researchLAB , the latest addition to our suite of services at optionMONSTER.

researchLAB is a new tool that will be officially released on Monday, Nov. 14, that provides a new way to look at the market. It organizes companies and news around themes, providing much more granularity than is found elsewhere. It also contains some completely unique screening tools to find what's working now.

Stay with us in coming weeks and months for many more details and examples of how this service can provide an edge to your investing!

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Copyright © 2010 OptionMonster® Holdings, Inc. All Rights Reserved.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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