Markets
REV

Helen of Troy Boosts Health & Wellness with Vicks SmartTemp

Credit: Shutterstock photo

Helen of Troy LimitedHELE is geared to bolster its presence in the health and wellness business through product innovation.

The consumer product company's brand Vicks recently stepped into the connected health space with the launch of Vicks SmartTemp wireless smartphone thermometer. This is the first Bluetooth thermometer from Vicks which has been offering cold and flu relief for a century.

The Vicks SmartTemp, available at pharmacy and baby retailers nationwide since last month for $24.99, makes it easier to track multiple kids' temperatures with a companion app available for Android and Apple devices. Temperature readings and symptom notes can be easily sent via email to a family doctor or school nurse.

Helen of Troy took over the Vicks business in Dec 2010 from Kaz Inc. Kaz used to market its products to leading retailers under a variety of brand names, including Vicks and Braun, under license from The Procter & Gamble Company PG . Last April, Helen of Troy acquired the Vicks VapoSteam liquid inhalant business from P&G.

Helen of Troy also acquired trademarks of Vicks VapoPad scent pads in the U.S. Vicks VapoSteam and Vicks VapoPads are used in Vicks humidifiers, vaporizers and health care devices.

Apart from P&G, this Zacks Rank #2 (Buy) company has entered into several strategic relationships with consumer product giants in the past like Unilever plc UL and Revlon, Inc. REV .

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days . Click to get this free report >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

PROCTER & GAMBL (PG): Free Stock Analysis Report

UNILEVER PLC (UL): Free Stock Analysis Report

HELEN OF TROY (HELE): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

REVULPGHELE

Other Topics

Stocks

Latest Markets Videos

Zacks

Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at www.zacks.com.

Learn More