Hasbro to Revive Gameplay Experience With HeroQuest Relaunch

Hasbro, Inc. HAS recently announced the relaunch of its high-fantasy, role-playing board game — HeroQuest. Marketed under Avalon Hill (a subsidiary of Hasbro), the updated version will have features like new art, premium miniature figures and special quest books.

Notably, the company will relaunch the game through its crowdfunding platform, HasLab. Further, details regarding the game are likely to be unveiled through Hasbro PulseCon on Sep 25, 2020.

The game is likely to feature two tiers — Heroic Tier and Mythic Tier. Priced at $99.99, the Heroic Tier features 71 detailed characters, furniture miniatures along with four bonus hero miniatures and an exclusive Sir Ragnar miniature.

Meanwhile, the Mythic Tier includes everything from the core HeroQuest game system, with an addition of two expansion packs — Return of the WitchLord and Kellar’s Keep — and two exclusive figures — Mentor and The WitchLord. Priced at $149.99, the Mythic Tier is also entitled to additional components and exclusive offerings.

Nonetheless, senior vice president and general manager of Hasbro Gaming, Jeff Anderson stated, “There’s a powerful nostalgia that surrounds HeroQuest, and a gameplay experience that is back in style, making it the perfect time to bring back this epic brand.”

Price Performance

Coming to the price performance, shares of Hasbro have declined 35.5% in the past year against the industry's 29.8% growth. Notably, the company has been negatively impacted by the coronavirus outbreak. It anticipates the pandemic to continue hurting every aspect of the business, from shipments to brick-and-mortar sales to delivery of content, in order to meet demand. This along with temporary store closures, product shortages, lower retail inventories, supply-chain disruption, live-action production shutdowns and changing theatrical release schedules is likely to hurt results, going forward. Notably, earnings estimates for 2020 have moved down over the past 60 days, depicting analysts’ concern over the stock’s growth potential.

Zacks Rank & Key Picks

Hasbro currently carries a Zacks Rank #4 (Sell).

Some better-ranked stocks in the Zacks Consumer Discretionary sector include TEGNA Inc. TGNA, Activision Blizzard, Inc. ATVI and Mattel, Inc. MAT. TEGNA sports a Zacks Rank #1 (Strong Buy), while Activision Blizzard and Mattel carry a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

TEGNA has a trailing four-quarter earnings surprise of 20.2%, on average.

Activision Blizzard has a three-five-year earnings per share growth rate of 17.3%.

Mattel’s 2020 earnings are expected to rise 50%.

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Mattel, Inc. (MAT): Free Stock Analysis Report
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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