Hasbro Grants My Little Pony's TV Rights to Discovery - Analyst Blog

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Recently, Hasbro Studios - a wholly owned subsidiary of Hasbro Inc. ( HAS ) - granted the exclusive television rights of its popular animated film - My Little Pony Equestria Girls: Rainbow Rocks - to the Discovery Family Channel, earlier known as The Hub Network. Discovery Family Channel will air the movie on Oct 17.

The Discovery Family Channel is currently a 60-40 joint venture between Discovery Communications, Inc. ( DISCA ) and the toy maker - Hasbro. The channel was initially launched in 2010 as a 50-50 joint venture between Discovery Communications and Hasbro. In September this year, Discovery Communications repositioned the channel to widen its programming range to family-oriented shows.

The channel, which was primarily aimed at the children's TV market, is looking to bring in more diverse viewership. The children's TV market has become even more challenging with intense competition as well as increased restrictions on commercials, reducing ad revenues. Therefore, we believe that the exclusive rights of the popular feature film will help The Discovery Family Channel to increase its viewership.

For Hasbro, My Little Pony brand has historically been one of the top-grossing brands and seen strong results. This prompted Hasbro to ink strategic partnerships with companies, like Discovery, to promote merchandise associated with My Little Pony.

Hasbro currently carries a Zacks Rank #3 (Hold). A better-ranked stock in the same sector is Glu Mobile, Inc. ( GLUU ) with a Zacks Rank #2 (Buy). In the broader consumer discretionary sector, Skechers USA Inc. ( SKX ), sporting a Zacks Rank #1 (Strong Buy) may also be considered.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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