Harley shines as CEO Zeitz's turnaround plan boosts profit


By Rachit Vats

Oct 27 (Reuters) - Harley-Davidson Inc HOG.N beat profit expectations on Tuesday as tighter inventories helped drive up prices and it reined in costs as part of Chief Executive Officer Jochen Zeitz's restructuring plan, sending its shares up as much as 28%.

Overall shipments were down only 6% in the third quarter, recovering from a 59% slump in the prior quarter, indicating a rise in demand for the maker of large cruisers.

The sharp recovery from the pandemic lows comes as CEO Zeitz looks to recharge the business by shifting the focus back to big bikes and traditional markets like the United States and Europe.

Harley also tightened supplies and cut production, driving up prices for pre-owned bikes, which used to be a drag on new motorcycle sales.

"We are managing inventory in line or rather a little short of demand," Zeitz said. "Dealers are selling new bike at or very close to MSRP (manufacturer suggested retail price) and higher dealer profitability."

Global dealer inventory was down 30% in the quarter and Zeitz said the company was planning to exit 40 unprofitable markets.

The company exited the world's largest two-wheeler market, India, last month and recently announced a plan to develop and sell a range of premium motorcycles under its brand name in the country along with Hero MotoCorp HROM.NS.

Retail sales in its biggest market, the United States, where Harley has not recorded a sales rise for the past six years, fell 10% from a year earlier, but was much less than the 27% slide in the second quarter.

Total expenses fell 26% to $196.9 million in the quarter.

Net income rose 38% to $120 million, or 78 cents per share in the third quarter ended Sept. 30. Analysts were expecting a profit of 21 cents per share, according to Refinitiv data.

Motorcycles and related product revenue fell to $964 million from $1.07 billion a year earlier.

(Reporting by Rachit Vats in Bengaluru; Editing by Sweta Singh and Arun Koyyur)

((Rachit.Vats@tr.com; Reuters Messaging: rachit.vats.thomsonreuters.com@reuters.net))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


More Related Articles

Sign up for Smart Investing to get the latest news, strategies and tips to help you invest smarter.