Hanesbrands Inc.HBI announced that it has revitalized its legwear line-up with the revolutionary X-Temp technology, during the launch of its fall 2015 collection under Hanes Hosiery brand. The fall collection also includes sheers, tights and leggings for women of every age.
The X-Temp tights from Hanesbrands adapts to the wearer's body temperature making them feel comfortable throughout the day. The tights come in a variety of styles from core opaques to boot liners, convertibles and smoothing leggings.
The fall collection also includes attractive tights with trend right styles, including embellished crystal, florals, chevron, animal and argyle prints. Additionally, Hanes Power Shapers, part of the collection, combine the benefits of shapewear and legwear with run resistant technology making it a comfortable daily wear.
Innovation has always been the strong point for Hanesbrands helping it to deliver better-than-expected results for consecutive quarters. The Innovate-to-Elevate strategy (focused on value-added, higher-priced and high-margin items that can be supplied at lower costs) has helped the company to increase its adjusted operating profit margin and generate significant cumulative cash from operations.
Last week, at the Goldman Sachs Global Retailing Conference in New York City, Hanesbrands expressed its confidence that the business momentum will continue backed by higher margins and success of its Innovate-to-Elevate strategy.
Further, Hanesbrands is optimistic about the Knights Apparel acquisition and expects higher profit from DBApparel during fiscal 2016.
Hanesbrands carries a Zacks Rank #4 (Sell). Some better-ranked stocks in the same sector are G-III Apparel Inc. GIII , Guess? Inc. GES and Oxford Industries Inc. OXM . All these stocks have a Zacks Rank #2 (Buy).
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