Green Investment Will Shield Clients from Risk
Many advisors still dismiss green investment, and do so for a number of reasons. Some of these include the asset class as having lower returns, or just being a "niche" interest that is too small of a market. While the perception on returns has already been readily proven to be a fallacy, there is another area where green investment could help clients-in a downturn. Recent evidence from the US downturn showed that green funds tended to perform much better than the market overall during the selloff, suggesting that the underlying securities are more resistant to losses than their conventional share counterparts.
FINSUM : This is hardly a mountain of evidence, but it is certainly suggestive of a potential benefit for green shares.
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