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GoPro (GPRO) Introduces GoPro Channel in Europe Via SkyQ

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GoPro, Inc.GPRO disclosed the expansion of its GoPro Channel on European Soil through a Multichannel Video Programming Distributor ('MVPD') partnership with Europe's leading entertainment company, Sky. In particular, the deal entails the launch of GoPro Channel on Sky's next-generation home entertainment system, SkyQ, which will be introduced in early 2016 across UK and Ireland.

GoPro's latest move is aimed at offering its immersive imagery video experience to millions of SkyQ customers across UK and Ireland. Encouragingly, Sky boasts about 21 million customers in the Germany, UK, Austria, Italy and Ireland.

This marks the second MVPD agreement of GoPro this year, the first being the one with Comcast Corporation CMCSA , penned in September. It involved the launch of GoPro Channel on Comcast's new, cross-platform video service, Watchable. With these two collaborations, from early 2016, GoPro videos will be presented on two of the world's largest TV platforms, Sky and Comcast.

GoPro has been aiming on leveraging the popularity of its GoPro Channel so as to fully actualize its transition to 'content maker' from 'camera maker'. Riding on the growth trajectory, GoPro Channel surpassed one billion cumulative views and attained the position of the top brand channel on YouTube last month.

However, troubled by certain issues in business, GoPro currently carries a Zacks Rank #5 (Strong Sell). The company's shares have been seeing a downward trend since August this year on concerns of stiff competition from other established market players such as Apple Inc. AAPL . Also, GoPro reported weak third-quarter 2015 earnings, which were below expectations for the first time since its IPO. Also, the company presented a grim outlook for the holiday season, anticipating a 17% year-over-year decline in fourth-quarter revenues.

Sony Corporation SNE is a well-ranked stock in the same industry, sporting a Zacks Rank #1 (Strong Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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