Markets
FB

Google Enhances Search, Unveils 'Shop the Runway' Program

One of the key factors believed to be behind Alphabet Inc. 's GOOGL prolonged search market leadership position is that it has never allowed its search engine to look old.

Now, the company has discovered a way of pulling in ad revenues, leveraging apparel and home décor based search results. Yesterday, Google launched a new feature called Shop the Look.

Search and Shop

When users search for a fashion or home décor category, they will see an image that matches the search description. Tapping the image will take them to a gallery where they can explore relevant products and shop using a link.

The featured images are sourced from Google partners like LIKEtoKNOW.it., Curalate, and Polyvore who in turn source these images from brands, retailers, bloggers and publishers.

Continuous Innovation

Google's new feature is set to benefit buyers, sellers and the public at large. The move underscores Google's continuous focus on innovation and its efforts to launch products and services for multiple industries.

Google's ability to innovate has translated into strong growth for the company. However, it refuses to rest on its past laurels and continues to adapt to changing market trends. It has taken the mobile market transition in its stride.

ALPHABET INC-A Price

ALPHABET INC-A Price | ALPHABET INC-A Quote

Our Take

Although the desktop was the most popular computing device in the past, mobiles are now equally important, if not more. This is because there is a growing tendency among users to look for information as and when the need arises and hence the demand for mobile devices.

The company is helping the process with a change in its algorithm to make the search more mobile friendly, product listings, Google Now, Google Adwords and the Chrome browser. Alphabet's opportunity lies in consumers and enterprises choosing mobile over desktops and the billions of new users entering the market, especially in the emerging regions.

Zacks Rank and Stocks to Consider

Currently, Alphabet has a Zacks Rank #3 (Hold). Some better-ranked stocks in the broader technology sector include Stamps.com Inc. STMP , Facebook, Inc. FB and LinkedIn Corporation LNKD , each sporting a Zacks Rank #1 (Strong Buy).

Confidential from Zacks

Beyond this Analyst Blog, would you like to see Zacks' best recommendations that are not available to the public? Our Executive VP, Steve Reitmeister, knows when key trades are about to be triggered and which of our experts has the hottest hand. Click to see them now>>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

STAMPS.COM INC (STMP): Free Stock Analysis Report

FACEBOOK INC-A (FB): Free Stock Analysis Report

LINKEDIN CORP-A (LNKD): Free Stock Analysis Report

ALPHABET INC-A (GOOGL): Free Stock Analysis Report

To read this article on Zacks.com click here.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

FB GOOGL STMP

Other Topics

Stocks