Markets

Google Announces New Chromecast Devices

A generic image of a line graph
Credit: Shutterstock photo

Google GOOGL has seen Apple's AAPL move to update the Apple TV and will raise it with two new Chromecast streaming devices. The battle for control of the living room is heating up, and the newly-shaped Chromecast devices will allow you to use your phone as a remote control for your speakers and television.

Google's Chromecast is essentially the same idea as Apple TV, however, it is more simply a connection between your mobile device and your TV. The Apple TV device has a large amount of storage that stores its own applications, while Chromecast depends on the applications already installed on your phone.

At the price of just $35, Chromecast is a much more affordable option as well. Google has already sold about 20 million of its Chromecast devices, and the new line is meant to stick out from the stick-shaped products from rivals Amazon AMZN and Roku. The new Chromecasts will come in a variety of colors and are the size and shape of a silver dollar.

The older versions of Chromecast were just a connection to your TV, but the new "Chromecast Audio" will plug directly into speakers and can receive music from applications like Spotify, a streaming service that Google announced a new partnership with today. Google also announced a new tablet computer and a pair of new devices from its Nexus line of Android mobile phones this morning, at an event in a San Francisco photography studio.

It's clear that tech companies are in all out war to control your home, as video streaming devices and home automation systems are booming right now. Will Google's lower price help push Chromecast over Apple TV? Or will new Siri compatibility attract Apple fans in waves? The battle is just heating up, and it will be an interesting one for investors to watch.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days . Click to get this free report >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

AMAZON.COM INC (AMZN): Free Stock Analysis Report

APPLE INC (AAPL): Free Stock Analysis Report

GOOGLE INC-CL A (GOOGL): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

AMZN GOOG GOOGL AAPL

Other Topics

Stocks

Latest Markets Videos

    Zacks

    Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at www.zacks.com.

    Learn More