Forbes is reporting that Gene Simmons has given up on trademarking the devil's horn hand gesture, after significant mockery and backlash from many, and probably a logical but delicate call from his lawyer.
While it's funny enough that Simmons was trying to trademark a hand gesture, which cannot be done, it also happens to notably be "I love you" in Sign Language as well as the iconic Spider-Man web-sling motion . It's use can also be tracked back to India, the Mediterranean, and more recently to a better metal musician Ronnie James Dio, who said his Italian mother used the sign to ward off the evil eye .
"Now less than two weeks later, Mr. Simmons has apparently reconsidered whether he might have valid trademark rights to the hand gesture, as he expressly abandoned the application with the United States Patent and Trademark Office." the report states.
Sounds like a good call Gene! Don't feel too bad for him though, he's got a lot more patents and branding through his self-titled company and various investments .
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