Geely's EV brand Zeekr aims to double sales in 2023, expand in Europe


By Joseph White

LAS VEGAS, Jan 5 (Reuters) - Chinese electric vehicle brand Zeekr aims to double sales in 2023 to about 140,000 vehicles and plans to expand sales in Europe, Chief Executive Andy An told Reuters on Thursday.

Zeekr, a brand created by Chinese automaker Geely 0175.HK, sold 72,000 vehicles in 2022, mostly in China. Its 001 model, priced at about 300,000 yuan ($43,600), competes with Tesla Inc's TSLA.O Model Y crossover and other luxury models in the increasingly competitive Chinese market.

Tesla has cut prices and trimmed production in China as it faces intensifying competition from Chinese brands such as Zeekr. Tesla sales in December fell to the lowest level in five months.

A second Zeekr model, the 009, will go into production this month.

Zeekr sees opportunity for growth in Europe, An said in an interview at the CES 2023 annual technology conference in Las Vegas. Later this year, Zeekr plans to begin selling vehicles there with assisted driving systems engineered with Mobileye MBLY.O, he added.

Zeekr and parent Geely have a European base with Volvo Car AB VOLCARb.ST, which Geely owns a majority stake in.

Zeekr and Waymo, Alphabet Inc's GOOGL.O robotaxi unit, showed a prototype of an autonomous ride service vehicle at CES.

An said Zeekr plans to build vehicles for Waymo in China, but U.S. production is a possibility, "depending on the market situation."

Zeekr is not planning to enter the U.S. consumer market, An said.

Last month, Zeekr filed for a U.S. initial public offering, without providing details on the size or timing. Reuters previously reported Zeekr was aiming to raise more than $1 billion in the IPO and seeking a valuation of more than $10 billion.

($1 = 6.8800 Chinese yuan renminbi)

(Reporting by Joseph White in Las Vegas; Editing by Richard Chang)


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


More Related Articles

Info icon

This data feed is not available at this time.

Sign up for Smart Investing to get the latest news, strategies and tips to help you invest smarter.