“When we think about the future of PR and where we're going, it is beneficial to everyone because we are able to say, ‘If you do A, B, and C, it's going to result in X, Y, Z and here's the proof,’” says Gini Dietrich, CEO of Arment Dietrich and Founder of Blog, Spin Sucks. Whether it is email marketing, content creation, lead generation or social media, PR professionals are tasked to put the pieces of the puzzle together. Every New Year brings a handful of challenges because we are evolving, media is changing and new technologies are being discovered. It is evident that the future of PR will bring change, which is why it is important for PR teams to prove that they are investing in their company or organization in a way that's generating real business results.
At the 2016 PRSA International Conference in Indianapolis, Deirdre Breakenridge, CEO of Pure Performance Communications, sat down with Gini Dietrich to talk about the evolution of PR. In this interview, Gini provides valuable insights into the challenges, changes and expectations for the future of PR.
Be sure to read our other interviews from PRSA and the World PR Forum with PR thought leaders who discuss PR measurement, influencer engagement and the impact of social media and technology on public relations:
- PR Measurement Challenges and Expectations: Q&A with Richard Bagnall, CEO of PRIME Research
- PR, Influence and the Future of Relationship Building: Interview with Ketchum’s Stephen Waddington
- The Influential Power of Relationships: Interview with Strategic Objectives’ Deborah Weinstein and Judy Lewis
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Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently joined Nasdaq full-time after graduating from The George Washington University where she received her B.B.A in Marketing. Allison started her career at Nasdaq in Nasdaq’s Global Internship Program and then worked as a consultant through April 2016 while completing her undergraduate degree. She brings to Nasdaq her expertise in social media marketing and event planning to partner with the entire Nasdaq Corporate Solutions team in the development and execution of our social and event marketing initiatives.
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