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A Foolish Take: Amazon's Best-Selling Product Categories of 2017

A chart of the four best-selling product categories on Amazon.

Amazon (NASDAQ: AMZN) was responsible for 44% of all U.S. e-commerce sales and 4% of all retail sales in 2017, according to One Click Retail . The report also identified Amazon's four best-selling product categories of the year.

A chart of the four best-selling product categories on Amazon.

Data source: One Click Retail. Chart by author.

Home and kitchen product sales grew the fastest, rising 20% year over year, followed by 11% growth in sports and outdoors items. Consumer electronics sales rose 4%, while sales of published goods (mainly books) grew just 3%.

Amazon's strength in consumer electronics was likely aided by its own devices. In late December, the company claimed that its Echo Dot smart speaker was its best-selling product of the holiday season.

One Click Retail also revealed the four-fastest growing product categories on Amazon: Luxury beauty, pantry, grocery, and furniture products grew 47%, 38%, 33%, and 33%, respectively.

Amazon is also expanding into these categories with its private-label brands, AmazonFresh grocery deliveries, and new furniture brands. As Amazon expands its reach , its brick-and-mortar rivals will need fresh ways to counter the e-commerce behemoth.

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John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Leo Sun owns shares of Amazon. The Motley Fool owns shares of and recommends Amazon. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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